These days, any business serious about becoming successful has to have a solid video marketing strategy. But where do you begin? There are a lot of things to consider when it comes to video marketing. Luckily, the following article has some great information that anyone can use in order to increase the visibility of their business.
You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. The goal of this short documentary is to convince viewers that you are a trustworthy professional.
After you have shot your video, include the URL at the end of your video. This will allow others to visit your website for more information about your products. This can easily be accomplished using standard video editing software. Most of these can be found online for free or a nominal cost.
Make sure all your videos are 20 minutes or less. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. However, if you are not doing a demonstration, keep the video to under ten minutes.
Why not take a video while at a trade show? Many experts visit trade shows and would love to expand their own customer base, and getting their name on your website is a great way to do that. Make sure to write down their information so you can spell their name right and link back to their site when you post the video – they’ll appreciate that.
You shouldn’t neglect YouTube. It is really the first place you should begin your campaign. It gives you free hosting for your videos. They also are visited the third most out of every website there is. Not only is it the most visited video site, it’s also a highly ranked search engine.
Consider running a contest where your customers submit videos they’ve created for your company, and then run those videos periodically in place of your own. Customers love to see their name in lights, and these great pieces of art will help promote your company and may even become viral over time.
Find the tone that you want for your videos and stick with it. How-to videos are not necessarily better than a funny one. Think about your product when you decide which way you want to go with your videos. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
As was mentioned earlier in this article, there are many things to consider with regards to video marketing. However if used correctly, it is one of the best tools to get your business out there. Make sure to use the advice given and refer back to this article whenever you need new marketing ideas.