So you’ve written an article. It’s passionate and high-quality, and you think it’ll really benefit somebody. Great! But it won’t do anyone any good unless you can attract readers to your articles. The advice given here can help you in the process of finding an audience for your article so all your work doesn’t go to waste.
Make sure to use linkbacks. Create linkbacks to your own content on your site pages. Good examples of linkbacks would be having an archive of your articles or related links to other pages on your site. Be careful not to put too many of these links as they clutter your pages. More links on your pages mean more links will pop up on search engines.
Go for the micro-niche. It’s tempting to write highly sought-after content about relationship advice or internet marketing, but the problem is that everyone else is writing about those things as well. If you can write articles that serve a niche that doesn’t have much coverage, you can earn reader loyalty at a level that is impossible with more common topics.
Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read.
If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content ‘spinning’ software program can be really helpful) and submit the rewritten article to the directories.
Try to get your readers to do something with each article. At the end of your articles, you should tell your readers what you want them to do, and include obvious methods to perform the task, such as adding large buttons. When you make it very visible and obvious, your visitors will tend to follow through and take action.
In article marketing, the “call to action” is vital. You should include calls to action in every article you create. The term is grandiose, but the idea is simple: Your article needs a hook that urges readers to participate in some …